A unique and unforgettable concept, immaculately executed, is the hallmark of every Sprout event. Helping world-class clients to discover and celebrate new dimensions of their brands, the London- based agency reimagines what companies can achieve through live communications, and captivates audiences both within and beyond their organisations.
Bringing together highly successful backgrounds in world- class conference logistics and advertising, Sprout’s directors Joe Macgregor and Michelle Pugh shunned the traditional agency model on their 2001 launch to pioneer a more versatile and agile boutique approach. A small, independent core team at the heart of an ever-expanding network of super-talented professionals both from and beyond event production, they took up residence in London’s Soho, shoulder to shoulder with the most progressive of the city’s creative industries, cultural powerhouses and lifestyle leaders.
The result is an extraordinarily diverse palette of ideas and capabilities, drawing on worlds as various as gastronomy and gaming, fashion and animation, cabaret and sound design, architecture and sports. And while they build a bespoke team from scratch for each event, Joe and Michelle personally nurture an exceptional client focus, both tailoring event concepts’ every detail and providing as much direct liaison as suits each individual brand’s needs.
Challenging and beautiful, dramatic and directional, influential and uplifting, Sprout’s events have won 46 awards, including 14 golds and, for four of its first five years, Event Agency of the Year. Meanwhile they have built a client list that includes McLaren, the All England Lawn Tennis Club, McKinsey & Company, Deloitte, the Rugby Football Union, Infiniti, Red Bull Racing, the World Gold Council and Renault Formula One Team.